What went well
- Abercrombie & Fitch delivered its 12th consecutive quarter of growth, with net sales up 7% to a record $1.3 billion, landing at the high end of the outlook the company provided in August.
- Earnings per share of $2.36 came in above the company's outlook range for the quarter.
- Hollister brands posted exceptional growth with net sales up 16% and comparable sales up 15%, its 10th consecutive quarter of growth, with both men's and women's contributing and AUR improving on lower promotions.
- Abercrombie brands made the sequential improvement management had committed to, with tightly managed inventory driving improved AUR trends compared to the first half of the year.
- The company repurchased $100 million of shares in the quarter, bringing year-to-date buybacks to $350 million, or 9% of shares outstanding as of the beginning of the year.
- The Americas grew net sales 7% on balanced traffic gains across channels, and EMEA grew net sales 7% (comps up 2%), fueled by strong U.K. performance from localized marketing, inventory distortions, and strategic partnerships.
- The company ended the quarter in a clean, current inventory position aligned with trend, with units up only around 1% and freight and unit cost mix normalizing.
- Brand collaborations such as the NFL and Kimo Sabe partnerships drove positive cross-channel traffic and new customer acquisition, with a growing customer file across both brands.
What went wrong
- APAC net sales declined 6% with comparable sales down 12%, reflecting the company's relatively small presence and low brand awareness in a large market.
- Abercrombie brands' net sales declined 2% on comparable sales down 7%, driven primarily by lower AUR, though the AUR decline was smaller than in the first half of the year.
- Operating margin fell 280 basis points year over year to 12%, driven primarily by 210 basis points of tariff expense in cost of sales plus 100 basis points of higher marketing spend, partially offset by G&A leverage.
- Earnings per share declined to $2.36 from $2.50 in the prior-year quarter, and operating income fell to $155 million from $175 million, while adjusted EBITDA declined to $194 million from $219 million.
- Strength in the U.K. was partially offset by softness in Germany and the remainder of European markets, where the brands remain in early innings with limited presence and awareness.
- Gross margin was down about 260 basis points year over year in the quarter, pressured by tariffs plus offsets from third-party channels and inventory reserves taken to stay clean heading into holiday.
Guidance Changes
| Metric | Period | Current guidance |
|---|---|---|
| Full-year net sales growth | FY2025 | Narrowed to the upper end of the 6%-7% range, with ~60 bps favorable FX |
| Full-year GAAP operating margin | FY2025 | 13%-13.5% (includes $38.6M litigation settlement benefit / ~70 bps and ~$90M / ~170 bps of tariff cost) |
| Full-year diluted EPS | FY2025 | $10.20-$10.50 (includes $0.59 per share from the litigation benefit) |
| Full-year tax rate | FY2025 | around 30% |
| Full-year capital expenditures | FY2025 | approximately $225 million |
| Full-year share repurchases | FY2025 | around $450 million, subject to business performance, share price, and market conditions |
| New store experiences | FY2025 | around 100 (60 new stores + 40 right sizes/remodels), net store opener with ~20 closures |
| Q4 net sales growth | Q4 2025 | up 4%-6% versus Q4 2024 level of $1.6 billion |
| Q4 operating margin | Q4 2025 | around 14% |
| Q4 diluted EPS | Q4 2025 | $3.40-$3.70 on ~47 million diluted weighted average shares, including ~$100M of buybacks |
| Q4 tariff impact | Q4 2025 | $60 million net of mitigation, or around 360 bps of sales |
| Q4 freight tailwind | Q4 2025 | around 150 bps of sales benefit to cost of goods |
| Abercrombie brands net sales | Q4 2025 | approximately flat versus a record Q4 last year |
Performance Breakdown
| Metric | YoY | Note |
|---|---|---|
| Total net sales | +7% to a record $1.3 billion | 12th consecutive quarter of growth; ~50 bps FX benefit and net new store openings plus third-party channel performance |
| Comparable sales | +3% | Positive cross-channel traffic across brands |
| Gross margin | 62.5%, down ~260 bps | 210 bps of tariffs; small freight/AUR benefit offset by third-party channels and inventory reserves |
| Operating margin | 12%, down 280 bps to top end of outlook | 210 bps of tariff expense plus 100 bps higher marketing, partially offset by G&A leverage on lower payroll and incentive comp |
| Operating income | $155M vs $175M | Tariff expense and higher marketing |
| Adjusted EBITDA / margin | $194M (15% margin) vs $219M | Same tariff and marketing pressures |
| Diluted EPS | $2.36 vs $2.50, above outlook | Tax rate of 29% (below outlook on EMEA outperformance) and share repurchases |
| Americas net sales / comps | net sales +7%, comps +4% | Balanced traffic gains across channels |
| EMEA net sales / comps | net sales +7%, comps +2% | Strong U.K. from localized marketing, inventory distortions and partnerships, plus favorable FX; offset by Germany/rest of Europe softness |
| APAC net sales / comps | net sales -6%, comps -12% | Small presence and low brand awareness in a large market |
| Abercrombie brands net sales / comps | net sales -2%, comps -7% | Lower AUR (though improved vs first half), with third-party channel and net store opening spread; conversion pressure but improving |
| Hollister brands net sales / comps | net sales +16%, comps +15% | Unit growth plus AUR improvement from lower promotions, balanced across men's and women's and categories |
| Inventory | cost +5% (tariffs ~3% of that), units +~1% | Kept tight and aligned with forward growth expectations by brand; Hollister units up more than A&F |
| Tax rate | 29%, below outlook | Outperformance to expectations in EMEA |
Earnings Call Themes & Trends
| Topic | Previous mention | Current period | Trend |
|---|---|---|---|
| Tariffs and mitigation | Tariffs 1.0 sourcing diversification began years ago; ~$90M / ~170 bps assumed for FY2025 | ~210 bps hit in Q3 and ~360 bps expected in Q4 ($60M net); sourcing across a dozen-plus countries, vendor negotiations and targeted spring price increases expected to bring relief in 2026; goal to meaningfully offset headwinds long term | — |
| AUR and promotional discipline | First-half AUR pressure at Abercrombie from inventory over-weighted to sale/clearance vs 2024 | Multi-year AUR growth continuing; sequential AUR improvement from first half into Q3 across both brands; tickets held through holiday with AURs assumed flat in Q4, then targeted increases with spring deliveries | — |
| Brand collaborations | Early-fall denim and NFL campaigns; prior Crocs collaboration referenced | Abercrombie Kimo Sabe (Western/leather) collab; Hollister Collegiate Collection for Rivalry Week and a Taco Bell (90s/Y2K) collaboration for Cyber Monday, aimed at authentic brand moments and new customer acquisition | — |
| International expansion | Invested in EMEA infrastructure; U.K. is largest country in the region | U.K. strong; Germany and broader Europe in early innings with expected short-term fluctuations; APAC small relative to a huge market, focused on building awareness and presence for long-term growth | — |
| Digital, AI and agentic commerce | Ongoing digital technology and infrastructure investment | Deployed AI agents in customer service; launching a partnership this week with PayPal and Symbio to enable agentic commerce and AI answer engines like Perplexity where customers can transact within the chat | — |
| Store expansion | Playbook delivering a double-digit sales CAGR at Abercrombie since 2019 on strong AUR improvement | Abercrombie opened 30 stores through Q3 targeting 36 for the year; Hollister on track for 25 new stores and 35+ refreshes; company-wide ~100 new experiences and net store opener for FY2025 | — |
| Capital returns | $350M repurchased year-to-date (9% of beginning-of-year shares) | $100M repurchased in Q3, $950M remaining on authorization, targeting ~$450M for the full year including ~$100M more in Q4 | — |
Q&A Summary
Dana Telsey (Telsey Advisory Group) asked how the Abercrombie brand is tracking by category and channel, and for puts and takes across international regions.
Fran said Abercrombie traffic is positive, the customer file is growing, and engagement is strong across digital and stores; the brand is well inventoried in denim, fleece and sweaters heading into Q4 with 30 stores opened to date. Robert added that EMEA is exciting with U.K. results strong, Germany and other European markets are in early innings with expected short-term fluctuations, and APAC has similar dynamics with a huge market but small business focused on building awareness.
Corey Tarlowe (Jefferies) asked how the company expects to build on Hollister's momentum into 2026.
Fran highlighted 16% growth on top of last year's 14%, the 10th consecutive quarter of growth, with balanced growth across genders and categories, growing AUR on lower discounts, a growing customer file, strong traffic, and tight inventory; nearly every category is working, and the Taco Bell partnership for Cyber Monday adds momentum into holiday.
Corey Tarlowe (Jefferies) followed up on how to think about traffic versus ticket heading into holiday and into next year.
Robert said no meaningful ticket increases have been taken and tickets are stable through holiday, with promotions and pricing used to drive traffic; ticket increases will start with spring deliveries post-holiday. AURs are growing with sequential improvement across both brands, traffic is positive across both brands and channels, and customer files are growing.
Matthew Boss (JPMorgan) asked about the cadence of Abercrombie trends through Q3 and into November, plus inventory composition by brand and Q4 gross margin puts and takes.
Robert said inventory is in good shape, up 5% at cost (tariffs ~3% of that) and units up ~1%, with Hollister units up more than A&F; both brands positioned to chase. Gross margin was down ~260 bps in Q3 (210 bps tariffs) with small freight/AUR benefit offset by third-party channels and reserves; Q4 will carry ~360 bps of tariff impact ($60M), ~150 bps of freight tailwind, and AURs assumed flat.
Marni Shapiro (The Retail Tracker) asked whether the collaborations (NFL, NCAA, Kimo Sabe, Crocs) are global or U.S.-specific, whether they bring in new customers, and the cadence into 2026.
Fran said the goal of each collaboration is an authentic branding moment driven by listening to customers; the NFL partnership is bringing in new customers via brand awareness and acquisition, Kimo Sabe capitalized on the Western trend, and the Taco Bell collab is for Cyber Monday; they will continue seeking authentic moments into 2026. Scott added the collaborations reflect how strong each brand is, enabling partnerships with other great brands.
Katherine Delahunt (Morgan Stanley, for Alexandra Straton) asked about the timeline for the Abercrombie banner to return to sales and comp growth.
Robert cited the Q3 sequential improvement, improved product execution and clean inventory, with holiday bets in sweaters, fleece and denim; marketing and new collaborations are driving traffic and a growing customer file. The aim is to hold Abercrombie brands flat against last year's record in Q4, setting up well for next year.
Mauricio Serna (UBS) asked about marketing plans by brand and the Q4 investment assumption, and for a breakdown of Abercrombie's Q3 comp between AUR and units.
Robert declined to share specific marketing plans but noted collaborations like Taco Bell have been effective with traffic up, and marketing is intentional and focused on long-term brand building. On A&F's -7% comp, AUR was still down but sequentially improved from the first half, traffic was positive, and conversion was under a little pressure but heading in the right direction.
Rick Patel (Raymond James) asked about SG&A expectations given higher marketing and offsetting efficiencies, and about any regional or weather-driven comp variability in the U.S.
Robert said marketing will increase slightly year over year in Q4 but at a slower clip, with G&A expense leverage from sales growth, and at the midpoint of the 4%-6% guide little net leverage or deleverage is expected. There was nothing regional to call out; the broad store fleet means weather events offset across the quarter.
Janine Stichter (BTIG) asked what is happening on the Abercrombie men's side given women led the sequential improvement, and for initial thoughts on first-half 2026 tariffs.
Fran said men's is also seeing nice sequential improvement with clean inventories and a focus on denim, fleece and sweaters into Q4. Robert emphasized a well-diversified sourcing footprint across a dozen-plus countries, entering the next tariff chapter from a position of strength (15% operating margins and record sales last year), with targeted spring price increases and expense efficiencies; specifics for 2026 will come on the next call.
Janet Kloppenburg (JJK Research) asked whether tariff impact will be greater in Q1 than Q4, when price increases will be complete, whether the A&F assortment improved from mid-October, and about Q3 versus Q4 promo levels.
Robert said 2026 is not yet quantified, but mitigation tactics and spring price increases (tickets rising late December into January) plus vendor negotiations should provide relief off the Q4 360 bps tariff headwind in Q1; promotional cadence remains disciplined with AURs targeted flat in Q4. Fran confirmed sequential improvement across categories at Abercrombie with clean inventory and an approximately-flat Q4 goal against a record, and said the first-half merchandising challenge (inventory over-balanced to sale/clearance versus 2024) that drove reduced AUR is being resolved as customers respond to newer product.
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