ACV Auctions acquires MAX Digital

ACV Auctions acquired MAX Digital for $60 million, a transaction completed in July 2021.

MAX Digital operates in Data services, is based in United States. MAX Digital is an automotive data and merchandising software company, best known for its FirstLook inventory management system (IMS). Its SaaS products help dealers price wholesale and retail inventory and maximize per-vehicle profit using predictive analytics informed by machine learning. ACV said the deal accelerates its data strategy and expands its suite of inventory, pricing-guidance and merchandising tools.

Expands ACV's data-services portfolio and gives dealers inventory and pricing tools alongside the wholesale marketplace.

Cross-sell of inventory and pricing tools to ACV's existing dealer network. Operates as a separate, independent business unit led by former CEO Robert Granados; later rebranded ACV MAX.

ACV's digital-first approach has empowered thousands of dealers to buy, sell and value their vehicles online with confidence. This acquisition builds on our commitment to help dealers enhance their bottom-line with tools that enable efficient, informed decisions powered by digital intelligence.George Chamoun, CEO, ACV

This event brings together two like-minded companies dedicated to delivering best-in-class solutions to the dealer community. I have no doubt that MAX Digital becoming part of the ACV family will be a huge plus for our customers and our people.Robert Granados, former CEO, MAX Digital

Advisory firms were not disclosed for this transaction.

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