Adobe acquires Omniture, Inc.

Adobe acquired Omniture, Inc. for approximately $1.8 billion (tender offer of $21.50 per share in cash), a transaction completed in October 2009, structured as all cash (cash tender offer).

Omniture, Inc. operates in Digital Marketing / Digital Experience. Omniture was an Orem, Utah based company that provided web analytics, measurement, and optimization technologies used by advertisers, media companies, and online retailers. The acquisition, valued at approximately $1.8 billion on a fully diluted equity-value basis, was structured as a cash tender offer at $21.50 per share.

Adobe framed the deal as combining its content creation tools and ubiquitous clients with Omniture's web analytics, measurement, and optimization technologies to help customers deliver engaging experiences and more effectively monetize their content and applications online.

Adobe customers are looking to us for solutions to deliver engaging experiences and more effectively monetize their content and applications online.Shantanu Narayen, President and Chief Executive Officer, Adobe Systems Incorporated

Advisory firms were not disclosed for this transaction.

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