Meta Platforms acquires Atlas (Atlas Advertiser Suite, from Microsoft)

Meta Platforms acquired Atlas (Atlas Advertiser Suite, from Microsoft), a transaction completed in April 2013. The deal was a Asset purchase.

Atlas (Atlas Advertiser Suite, from Microsoft) operates in Family of Apps (advertising), is based in Seattle, Washington, USA (acquired from Microsoft Corporation). Atlas is a campaign-management and measurement suite for marketers and agencies that Facebook acquired from Microsoft. Facebook took it on to help advertisers understand and coordinate campaigns across channels and to strengthen ad measurement. The transaction closed on April 26, 2013 after standard regulatory review. Deal terms were not disclosed by Facebook.

Facebook argued that better cross-channel campaign management and measurement would benefit both marketers and users.

Advisory firms were not disclosed for this transaction.

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