Microsoft Corporation acquires AdECN, Inc.

Microsoft Corporation acquired AdECN, Inc., a transaction announced in July 2007.

AdECN, Inc. operates in Online Services Business, is based in Near Santa Barbara, California. AdECN operated a real-time, auction-based advertising exchange where advertising networks trade display advertising in a neutral marketplace. Microsoft acquired it to build a comprehensive search and display advertising platform, increasing inventory for advertisers and improving yield for publishers.

To develop a comprehensive search and display advertising platform that helps advertisers and publishers maximize ROI, increasing advertiser inventory access, boosting publisher yield and creating greater marketplace efficiency through neutrality and transparency.

Both Microsoft and AdECN have a deep commitment to creating the technologies and platforms that enable advertisers and publishers to maximize their ROI.Kevin Johnson, President, Platforms and Services Division, Microsoft

Advisory firms were not disclosed for this transaction.

You're subscribed.

Thanks for signing up.