Microsoft Corporation acquires aQuantive

Microsoft Corporation acquired aQuantive for approximately $6 billion, a transaction announced in May 2007, structured as all cash.

aQuantive operates in Advertising / Online Services, is based in Seattle, Washington, USA. Microsoft agreed to acquire aQuantive, a digital-marketing company and parent of the Atlas ad-tech platform, DRIVEpm and interactive agency Avenue A | Razorfish, for $66.50 per share in cash, about $6 billion. aQuantive had roughly 2,600 employees and kept operating from Seattle within Microsoft's Online Services Business.

Advances Microsoft's goal of building an internet-wide advertising platform and deepens relationships with advertisers, agencies and publishers.

The advertising industry is evolving and growing at an incredible pace, moving increasingly toward online and IP-served platforms.Steve Ballmer, CEO, Microsoft

Advisory firms were not disclosed for this transaction.

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