About This Deal

Microsoft Corporation acquired Drawbridge, a transaction announced in May 2019.

Drawbridge operates in LinkedIn Marketing Solutions (LinkedIn sub-acquisition), is based in San Mateo, California, United States. Drawbridge is a San Mateo-based advertising and marketing technology company specializing in cross-device identity and audience measurement. LinkedIn acquired it to strengthen its Marketing Solutions platform and help businesses reach, engage and measure their professional audiences at scale.

Accelerate LinkedIn's Marketing Solutions technology platform so customers can better reach professional audiences and measure campaign ROI.

Deal Terms

Acquirer
Microsoft Corporation
Target
Drawbridge
Value
Not disclosed
Date
May 2019
Type
Acquisition
Status
Official-source — no SEC filing

Transaction Details

Target HQ
San Mateo, California, United States
Segment
LinkedIn Marketing Solutions (LinkedIn sub-acquisition)
Announced
May 28, 2019

In Their Words

We plan to integrate Drawbridge's technology into our marketing solutions portfolio to help our customers better reach and understand their professional audiences and measure the ROI of their campaigns.LinkedIn Corporate Communications

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

See how Top Bucket AI works for your firm

Request Demo
Top Bucket AI Research

Stay ahead of private markets

Research and market intelligence for private-markets professionals.

✓

You're subscribed.

Thanks for signing up.