About This Deal

Microsoft Corporation acquired Incent Games Inc, a transaction announced in August 2015, structured as Acquisition of Incent Games Inc., developer and owner of FantasySalesTeam.

Incent Games Inc operates in Microsoft Dynamics CRM. Incent Games developed FantasySalesTeam, a sales-gamification platform that applies fantasy-sports mechanics to team-based sales competitions to boost productivity and CRM adoption. Microsoft acquired it to build the gamification capability into Dynamics CRM.

The platform helps drive Dynamics CRM adoption and usage and impacts revenue growth by motivating sales teams around key metrics, fitting Microsoft's focus on productivity and customer success.

Deal Terms

Acquirer
Microsoft Corporation
Target
Incent Games Inc
Value
Not disclosed
Date
August 2015
Type
Acquisition
Status
Official-source — no SEC filing

Transaction Details

Segment
Microsoft Dynamics CRM
Structure
Acquisition of Incent Games Inc., developer and owner of FantasySalesTeam
Announced
August 3, 2015

In Their Words

This feature is revolutionizing team building in the sales setting and the impact has been nothing short of staggering.Bob Stutz, Corporate Vice President, Microsoft Dynamics CRM

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

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