About This Deal

Microsoft Corporation acquired LinkExchange, a transaction announced in November 1998.

LinkExchange operates in MSN, is based in San Francisco, California, USA. LinkExchange provided online marketing services to website owners and small and mid-sized businesses, anchored by a banner-advertising network of more than 400,000 sites plus search-engine submission, e-mail list management and e-commerce tools. Microsoft acquired the 100-employee San Francisco firm to greatly expand MSN's small-business services and pull LinkExchange's large network of smaller sites into the MSN ecosystem.

Broaden MSN's small-business marketing services and gain access to a wide network of quality web properties.

Deal Terms

Acquirer
Microsoft Corporation
Target
LinkExchange
Value
Not disclosed
Date
November 1998
Type
Acquisition
Status
Official-source — no SEC filing

Transaction Details

Target HQ
San Francisco, California, USA
Segment
MSN
Announced
November 5, 1998

In Their Words

MSN is committed to being an important ally for every small business online, and with this acquisition MSN can bring small-business customers excellent online marketing tools.Laura Jennings, Vice President, MSN

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

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