About This Deal

Microsoft Corporation acquired MarketingPilot, a transaction announced in October 2012.

MarketingPilot operates in Microsoft Dynamics CRM (Microsoft Business Solutions), is based in Elmhurst, Illinois (Chicago area), USA. MarketingPilot Software was a provider of integrated marketing-management and marketing-automation software spanning campaign management, budgeting, resource management, and analytics. Microsoft acquired it to add marketing-automation capabilities to Microsoft Dynamics CRM. The original announcement blog post is no longer reachable on Microsoft's domains.

Bring marketing-automation and marketing-resource-management functionality into Microsoft Dynamics CRM.

Deal Terms

Acquirer
Microsoft Corporation
Target
MarketingPilot
Value
Not disclosed
Date
October 2012
Type
Acquisition
Status
Official-source — no SEC filing

Transaction Details

Target HQ
Elmhurst, Illinois (Chicago area), USA
Segment
Microsoft Dynamics CRM (Microsoft Business Solutions)
Announced
October 15, 2012

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

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