About This Deal

Microsoft Corporation acquired Massive Inc., a transaction announced in May 2006.

Massive Inc. operates in Advertising / Gaming, is based in New York, New York, USA. Massive operated a leading network for dynamic in-game video game advertising, inserting brands into games on objects like billboards, cans and posters. Microsoft acquired it to deliver targeted, measurable ads across its online services starting with Xbox Live and MSN Games. Terms were not disclosed.

Extended Microsoft's advertising business into the fast-growing online gaming medium to reach the hard-to-target youth audience.

Deal Terms

Acquirer
Microsoft Corporation
Target
Massive Inc.
Value
Not disclosed
Date
May 2006
Type
Acquisition
Status
Official-source — no SEC filing

Transaction Details

Target HQ
New York, New York, USA
Segment
Advertising / Gaming
Announced
May 4, 2006

In Their Words

Massive and Microsoft can help lead with our shared vision of delivering more targeted, measurable and effective opportunities for advertisers.Joanne Bradford, Corporate Vice President, Microsoft

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

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