Microsoft Corporation acquires Navic Networks

Microsoft Corporation acquired Navic Networks, a transaction announced in June 2008, structured as Wholly owned subsidiary.

Navic Networks operates in Advertiser and Publisher Solutions (APS) Group, is based in North America. Navic Networks provided addressable-advertising and interactive-television technology to cable and satellite operators, reaching more than 35 million digital set-top boxes in North America. Microsoft acquired it to extend its advertising platform into television—the largest category of ad spending—and enable targeted, measurable TV advertising.

Expand Microsoft's advertising platform into addressable television advertising, improving advertiser reach/ROI and publisher yield.

Television media represents the largest percentage of advertisers and agencies' media budget today.Brian McAndrews, Senior Vice President, Advertiser and Publisher Solutions Group, Microsoft

Advisory firms were not disclosed for this transaction.

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