About This Deal

Microsoft Corporation acquired Oribi, a transaction announced in February 2022.

Oribi operates in LinkedIn (Marketing Solutions), is based in Israel. Oribi is an Israel-based marketing-analytics company offering code-free marketing attribution, website conversion measurement and audience building. LinkedIn (a Microsoft subsidiary) acquired it to enhance campaign attribution and help advertisers optimize ROI across LinkedIn's business lines.

Improve LinkedIn's marketing attribution and conversion measurement so customers can build smarter campaigns; LinkedIn also planned a new Tel Aviv office.

Deal Terms

Acquirer
Microsoft Corporation
Target
Oribi
Value
Not disclosed
Date
February 2022
Type
Acquisition
Status
Official-source — no SEC filing

Transaction Details

Target HQ
Israel
Segment
LinkedIn (Marketing Solutions)
Announced
February 28, 2022

In Their Words

Understanding which channels and messages have the greatest impact...is critical to the effectiveness of any marketing campaign.Tomer Cohen, Chief Product Officer, LinkedIn

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

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