About This Deal

Microsoft Corporation acquired PromoteIQ, a transaction announced in August 2019.

PromoteIQ operates in Microsoft Advertising. PromoteIQ is the leading provider of vendor-marketing technology to online retailers and brands, pioneering the private-marketplace approach to digital vendor marketing. Microsoft acquired it to complement its retail advertising offerings and help retailers modernize their e-commerce platforms and monetization.

Extend Microsoft's retail advertising portfolio with vendor-marketing technology to help retailers grow e-commerce and in-store commerce.

Deal Terms

Acquirer
Microsoft Corporation
Target
PromoteIQ
Value
Not disclosed
Date
August 2019
Type
Acquisition
Status
Official-source — no SEC filing

Transaction Details

Segment
Microsoft Advertising
Announced
August 5, 2019

In Their Words

I am excited to announce that Microsoft has acquired PromoteIQ, the leading provider of vendor marketing technology to online retailers and brands.Rik van der Kooi, Microsoft Advertising

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

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