Microsoft Corporation acquires ScreenTonic

Microsoft Corporation acquired ScreenTonic, a transaction announced in May 2007.

ScreenTonic operates in Online Services Group (Microsoft Digital Advertising Solutions), is based in Paris, France. ScreenTonic provided mobile advertising solutions, including display and text ad formats, ad management and reporting for mobile operators and publishers. Microsoft acquired it to combine its digital advertising offerings with ScreenTonic's mobile expertise and operator relationships.

To combine Microsoft's digital advertising offerings with ScreenTonic's mobile advertising expertise and mobile-operator relationships, enabling advertisers to reach mobile users globally across devices such as cell phones, PCs and Xbox systems.

The mobile Internet is an extraordinary vehicle for brands to connect with their target audiences, because devices like cell phones enable interaction to take place virtually anywhere or anytime.Steve Berkowitz, Senior Vice President, Online Services Group, Microsoft

Advisory firms were not disclosed for this transaction.

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