About This Deal

Microsoft Corporation acquired YaData, a transaction announced in February 2008.

YaData operates in adCenter / Online advertising, is based in Israel. YaData was an Israeli company that applied advanced behavioral-targeting and predictive-analytics technology to online marketing and advertising. Microsoft acquired it to improve audience-targeting capabilities within its adCenter advertising platform.

Add behavioral-targeting and predictive-analytics technology to Microsoft's advertising platform for better audience targeting.

Deal Terms

Acquirer
Microsoft Corporation
Target
YaData
Value
Not disclosed
Date
February 2008
Type
Acquisition
Status
Official-source — no SEC filing

Transaction Details

Target HQ
Israel
Segment
AdCenter / Online advertising
Announced
February 27, 2008

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: SEC filing ↗

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