About This Deal

News Corporation acquired Checkout 51 Mobile Apps ULC for ~US$23 million (US$13M cash + US$10M deferred), a transaction announced in July 2015.

Data-driven digital incentives company that gave News America Marketing a receipt-recognition mobile app for delivering personalized packaged-goods marketing campaigns.

Data-driven digital incentives company that gave News America Marketing a receipt-recognition mobile app for delivering personalized packaged-goods marketing campaigns.

Deal Terms

Acquirer
News Corporation
Target
Checkout 51 Mobile Apps ULC
Value
~US$23 million (US$13M cash + US$10M deferred)
Date
July 2015
Type
Full acquisition
Status
Completed

Transaction Details

Announced
July 2015

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

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