PubMatic acquires Martin (ConsultMates, Inc.)

PubMatic acquired Martin (ConsultMates, Inc.) for $30.8 million, a transaction announced in September 2022.

PubMatic acquired the media measurement, workflow and reporting platform to deepen its investment in supply path optimization (SPO) and give buy-side customers enhanced analytics and optimization tools integrated into its platform.

PubMatic acquired the media measurement, workflow and reporting platform to deepen its investment in supply path optimization (SPO) and give buy-side customers enhanced analytics and optimization tools integrated into its platform.

By integrating Martin's robust workflow, analytics and optimization capabilities for advertisers and agencies into our platform, we believe we will further accelerate and solidify our position as the platform of choice for buyers, and in turn bring greater advertising revenue to our global publisher base.

Advisory firms were not disclosed for this transaction.

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