About This Deal

Twilio acquired Segment (Twilio Segment / customer data platform) for $3.0 billion GAAP total purchase price ($2.5 billion of Class A stock issued at closing; ~$3.2 billion estimated transaction value as announced, including shares/equity awards subject to future vesting), a transaction announced in November 2020.

Acquired the market-leading customer data platform to unify customer data with Twilio's engagement cloud, building toward a full customer engagement platform across service, marketing, sales, product and analytics.

Acquired the market-leading customer data platform to unify customer data with Twilio's engagement cloud, building toward a full customer engagement platform across service, marketing, sales, product and analytics.

Deal Terms

Acquirer
Twilio
Target
Segment (Twilio Segment / customer data platform)
Value
$3.0 billion GAAP total purchase price ($2.5 billion of Class A stock issued at closing; ~$3.2 billion estimated transaction value as announced, including shares/equity awards subject to future vesting)
Date
November 2020
Type
Full acquisition
Status
Completed

Transaction Details

Announced
November 2, 2020

In Their Words

Data silos destroy great customer experiences. Segment lets developers and companies break down those silos and build a complete picture of their customer.

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

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