Alphabet acquires Admeld

Alphabet acquired Admeld, a transaction announced in June 2011.

Admeld operates in Display advertising / publisher yield optimization, is based in United States (New York). Admeld was a New York publisher-side yield optimization and ad management firm that helped large website publishers manage and maximize revenue from display ad inventory across many networks and exchanges. Google acquired it to improve its publisher-facing display advertising tools and simplify a complex ad-management landscape.

Help major publishers get the most from the growing, complex display ad landscape, complementing Google/DoubleClick publisher tools.

To help major publishers get the most out of the rapidly changing and growing display ad landscape, we've signed an agreement to acquire Admeld, a New York-based yield optimization firm.Neal Mohan, VP of Display Advertising, Google

Advisory firms were not disclosed for this transaction.

You're subscribed.

Thanks for signing up.