About This Deal

Alphabet acquired AdMob, a transaction completed in May 2010.

AdMob operates in Advertising (Mobile ads), is based in United States. Google announced it had closed its acquisition of AdMob, the mobile advertising company built by Omar Hamoui and team. Google said it would combine its search-advertising technology, resources, and expertise with AdMob's solutions for advertising on mobile websites and in mobile apps, making mobile advertising a central part of its business as mobile search volumes grew rapidly.

Establish mobile advertising as a central part of Google's business by combining search-ad expertise with AdMob's mobile ad solutions.

Deal Terms

Acquirer
Alphabet
Target
AdMob
Value
Not disclosed
Date
May 2010
Type
Acquisition
Status
Official-source — no SEC filing

Transaction Details

Target HQ
United States
Segment
Advertising (Mobile ads)
Closed
May 27, 2010

In Their Words

Today, we closed our acquisition of AdMob.Susan Wojcicki, Vice President of Product Management, Google

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

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