About This Deal

Alphabet acquired Applied Semantics, a transaction announced in April 2003.

Applied Semantics operates in Online advertising / semantic search, is based in Santa Monica, California, USA. Applied Semantics built software for online advertising, domain-name management, and enterprise information management, centered on its patented CIRCA semantic text-processing technology and an AdSense product that read the themes of a web page to serve relevant ads. Google acquired the company to strengthen its search and content-targeted advertising programs and to establish a Southern California product development center in Santa Monica.

Bolster Google's search and fast-growing content-targeted advertising offering; the CIRCA/AdSense technology and engineering team became the basis of Google's AdSense contextual-ad business.

Deal Terms

Acquirer
Alphabet
Target
Applied Semantics
Value
Not disclosed
Date
April 2003
Type
Acquisition
Status
Official-source — no SEC filing

Transaction Details

Target HQ
Santa Monica, California, USA
Segment
Online advertising / semantic search
Announced
April 23, 2003

In Their Words

Applied Semantics is a proven innovator in semantic text processing and online advertising.Sergey Brin, Google co-founder and President of Technology

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

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