About This Deal

Alphabet acquired Channel Intelligence, a transaction completed in February 2013.

Channel Intelligence operates in Shopping / Commerce, is based in United States. Channel Intelligence is a product-feed management service that helps merchants deliver high-quality product feeds across major shopping engines, including Google's Product Listing Ads, plus bid optimization and data-quality monitoring. Google acquired it to improve Google Shopping and help retailers increase return on ad spend.

Bring feed-management, bid-optimization, and data-quality tools in-house to improve Google Shopping and Product Listing Ads.

Deal Terms

Acquirer
Alphabet
Target
Channel Intelligence
Value
Not disclosed
Date
February 2013
Type
Acquisition
Status
Official-source — no SEC filing

Transaction Details

Target HQ
United States
Segment
Shopping / Commerce
Closed
February 1, 2013

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

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