Alphabet acquires dMarc Broadcasting

Alphabet acquired dMarc Broadcasting for $102 million, a transaction announced in January 2006, structured as cash plus earn-out.

dMarc Broadcasting operates in Advertising, is based in Newport Beach, California, USA. dMarc Broadcasting operated an automated advertising platform for the radio-broadcast industry, connecting advertisers directly to radio stations and streamlining the sale, scheduling, delivery and reporting of radio spots. Google acquired the Newport Beach, California company to extend its measurable, targeted advertising model beyond the web into radio, with plans to fold dMarc's technology into AdWords as a new ad-distribution channel.

Google sought to extend targeted, measurable advertising to radio by integrating dMarc's automated ad platform into AdWords.

Google AdWords

Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media.Google Inc., dMarc acquisition press release, January 2006

Advisory firms were not disclosed for this transaction.

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