Alphabet acquires DoubleClick

Alphabet acquired DoubleClick for $3.1 billion, a transaction completed in March 2008, structured as all cash.

DoubleClick operates in Advertising, is based in New York, New York, USA. DoubleClick was a global leader in digital-marketing technology, providing ad-serving and campaign-management tools to advertisers, agencies and web publishers. Google acquired it for cash from private-equity owner Hellman & Friedman (with JMI Equity and management), combining DoubleClick's display-ad management expertise with Google's advertising platform. The deal gave Google the leading display-ad platform and broadened its tools for targeting, serving and measuring online ads.

Combining DoubleClick's display ad-serving and management technology with Google's advertising platform to give advertisers, publishers and agencies superior tools for targeting, serving and analyzing online ads.

Google advertising

With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media.Eric Schmidt, Chairman and CEO, Google (DoubleClick closing release, March 2008)

Advisory firms were not disclosed for this transaction.

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