About This Deal

Alphabet acquired FameBit, a transaction announced in October 2016.

FameBit operates in YouTube / Creator monetization, is based in Los Angeles, California, USA. FameBit runs a marketplace that connects online video creators with brands for branded-content and influencer marketing deals. Google acquired it to bring more branded-content opportunities and revenue to the YouTube creator community, pairing FameBit's marketplace technology with YouTube's scale.

Expand branded-content and creator monetization tools across YouTube.

Deal Terms

Acquirer
Alphabet
Target
FameBit
Value
Not disclosed
Date
October 2016
Type
Acquisition
Status
Official-source — no SEC filing

Transaction Details

Target HQ
Los Angeles, California, USA
Segment
YouTube / Creator monetization
Announced
October 11, 2016

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

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