About This Deal

Alphabet acquired FeedBurner, a transaction completed in June 2007.

FeedBurner operates in Advertising / publisher tools (RSS feed distribution & monetization), is based in Chicago, United States. Google acquired FeedBurner, a Chicago-based leading provider of web-feed (RSS) distribution, management, and analytics tools that lets publishers analyze, optimize, and monetize their content, plus a feed advertising platform for targeted in-feed ads. Google saw it as a way to give content creators better publishing tools and to extend AdWords advertisers' distribution to a wider audience.

Offer content creators and publishers stronger feed distribution, analytics, and monetization tools while broadening AdWords advertiser distribution to feed readers.

Deal Terms

Acquirer
Alphabet
Target
FeedBurner
Value
Not disclosed
Date
June 2007
Type
Acquisition
Status
Official-source — no SEC filing

Transaction Details

Target HQ
Chicago, United States
Segment
Advertising / publisher tools (RSS feed distribution & monetization)
Announced
June 1, 2007
Closed
June 1, 2007

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

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