About This Deal

Alphabet acquired fflick, a transaction announced in January 2011.

fflick operates in YouTube, is based in United States. fflick, built by a team of former Digg employees, analyzed Twitter and social-media data to gauge sentiment (originally movie reactions) and surface popular content and the conversations around it. YouTube acquired the team to connect viewers with videos discussed across the web and surface those conversations on YouTube.

Bring social-media sentiment/analysis talent to YouTube to connect users with videos discussed across the web.

Deal Terms

Acquirer
Alphabet
Target
Fflick
Value
Not disclosed
Date
January 2011
Type
Acquisition
Status
Official-source — no SEC filing

Transaction Details

Target HQ
United States
Segment
YouTube
Announced
January 26, 2011

In Their Words

So today we're excited to announce we've acquired Fflick, a talented team that analyzes social media data to surface great content and the discussions around it.Shiva Rajaraman, Group Product Manager, YouTube

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

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