About This Deal

Alphabet acquired Picnik, a transaction completed in March 2010.

Picnik operates in Consumer (Photos), is based in United States (Seattle, Washington). Picnik was one of the first services to bring photo editing to the cloud, letting users crop, retouch, and add effects to photos entirely within a web browser and integrate with photo-sharing services. Google acquired it to improve browser-based photo editing and integrate the capability into its own photo products.

Enhance web-based photo editing and integrate cloud photo-editing features into Google's photo products.

Deal Terms

Acquirer
Alphabet
Target
Picnik
Value
Not disclosed
Date
March 2010
Type
Acquisition
Status
Official-source — no SEC filing

Transaction Details

Target HQ
United States (Seattle, Washington)
Segment
Consumer (Photos)
Announced
March 1, 2010
Closed
March 1, 2010

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

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