Alphabet acquires Wildfire Interactive

Alphabet acquired Wildfire Interactive, a transaction announced in July 2012.

Wildfire Interactive operates in Advertising (social marketing), is based in United States. Wildfire Interactive built a social media marketing platform that let brands and agencies create, manage, and measure their presence, promotions, and ad campaigns across social networks (Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn) from one place. Google acquired it to give ad clients integrated social-marketing tools alongside search, display, and video.

Add social media marketing management and measurement to Google's advertising stack.

With this in mind, today we're happy to share that the Wildfire team will be joining Google.Jason Miller, Product Management Director, Google

Advisory firms were not disclosed for this transaction.

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