About This Deal

ZoomInfo Technologies acquired Clickagy, a transaction completed in October 2020, structured as cash and stock.

Clickagy operates in Buyer-intent data. Clickagy (Clickagy, LLC) was a provider of AI-powered buyer-intent data that identifies companies showing above-average research activity on B2B topics. ZoomInfo acquired Clickagy's assets on October 14, 2020, announced the deal on October 15, 2020, and used the technology to launch its Streaming Intent product, which flags in-market accounts within minutes of their web activity. The purchase was completed together with EverString for combined consideration of about $71.7 million in cash and stock, not separately disclosed by target.

Launch Streaming Intent so customers can identify in-market accounts in near real time.

Deal Terms

Acquirer
ZoomInfo Technologies
Target
Clickagy
Value
Not disclosed
Date
October 2020
Type
Acquisition
Status
Ready

Transaction Details

Segment
Buyer-intent data
Structure
Cash and stock
Announced
October 15, 2020
Closed
October 14, 2020

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

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