About This Deal
DoubleVerify Holdings acquired Meetrics GmbH for USD 24.3 million, a transaction announced in August 2021.
Acquired Berlin-based European ad-verification provider Meetrics to expand DoubleVerify's international presence, since substantially all of Meetrics' customer base and operations are in Europe.
Acquired Berlin-based European ad-verification provider Meetrics to expand DoubleVerify's international presence, since substantially all of Meetrics' customer base and operations are in Europe.
Deal Terms
Acquirer
DoubleVerify Holdings
Target
Meetrics GmbH
Value
USD 24.3 million
Date
August 2021
Type
Full acquisition
Status
Completed
Transaction Details
Announced
August 31, 2021
In Their Words
The aggregate net cash purchase price was $24.3 million. This acquisition expands DoubleVerify's international presence as substantially all of Meetrics' customer base and business operations are based in Europe.
Advisors
Advisory firms were not disclosed for this transaction.
Related Deals & Entities
Sources:
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