About This Deal

DoubleVerify Holdings acquired OpenSlate (Outrigger Media, Inc.) for USD 147.4 million, a transaction announced in November 2021.

Acquired OpenSlate, a leading independent pre-campaign contextual-targeting platform for social video and CTV, to extend DoubleVerify's brand-suitability targeting across platforms such as Facebook, TikTok and YouTube. Funded with IPO proceeds; $124.9M cash plus $22.5M in stock.

Acquired OpenSlate, a leading independent pre-campaign contextual-targeting platform for social video and CTV, to extend DoubleVerify's brand-suitability targeting across platforms such as Facebook, TikTok and YouTube. Funded with IPO proceeds; $124.9M cash plus $22.5M in stock.

Deal Terms

Acquirer
DoubleVerify Holdings
Target
OpenSlate (Outrigger Media, Inc.)
Value
USD 147.4 million
Date
November 2021
Type
Full acquisition
Status
Completed

Transaction Details

Announced
November 22, 2021

In Their Words

OpenSlate is a leading independent pre-campaign contextual targeting platform for social video and CTV. OpenSlate's technology provides insight into the nature and quality of ad-supported content on large, video-driven social platforms, such as Facebook, TikTok and YouTube.

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

See how Top Bucket AI works for your firm

Request Demo
Top Bucket AI Research

Stay ahead of private markets

Research and market intelligence for private-markets professionals.

✓

You're subscribed.

Thanks for signing up.