About This Deal

DoubleVerify Holdings acquired Rockerbox, Inc. for USD 82.3 million, a transaction announced in March 2025.

Acquired marketing-attribution leader Rockerbox to advance DoubleVerify's end-to-end media-performance measurement and AI-powered activation, unifying cross-channel conversion/spend data with multi-touch attribution, marketing-mix modeling and incrementality testing. Total purchase price $82.3M net of cash acquired.

Acquired marketing-attribution leader Rockerbox to advance DoubleVerify's end-to-end media-performance measurement and AI-powered activation, unifying cross-channel conversion/spend data with multi-touch attribution, marketing-mix modeling and incrementality testing. Total purchase price $82.3M net of cash acquired.

Deal Terms

Acquirer
DoubleVerify Holdings
Target
Rockerbox, Inc.
Value
USD 82.3 million
Date
March 2025
Type
Full acquisition
Status
Completed

Transaction Details

Announced
March 13, 2025

In Their Words

On March 13, 2025, the Company acquired all of the outstanding stock of Rockerbox, Inc. ... a global leader in marketing attribution. The acquisition enhances DoubleVerify's suite of data solutions, advancing the Company's capabilities in end-to-end media performance measurement and AI-powered activation.

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

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